Our Values
Enchantress is proudly a woman-owned and operated business, fully remote and based in New York City.
Mission Statement
At Enchantress Marketing, it is our goal to celebrate, uplift, and empower our clients to tell their story and find the right readers.
We believe in the magic of getting lost in a good story, and that there is a reader for every book.
We aim not only to sell more books, but to save our clients time and money while doing so.
Inclusivity and Respect
Enchantress maintains a zero-tolerance policy for racism, misogyny, homophobia, harassment, or discrimination of any kind. We strive every day to create an equitable, inclusive environment for our employees, clients, and partners. We are committed to collaborating with partners and vendors who reflect these same values.
Human Authorship and AI Usage Policy
Enchantress provides marketing services exclusively for works of original human authorship. To protect the integrity of our work, we ask that our partners do not knowingly feed our work into any generative AI platform.
Enchantress acknowledges the power and ubiquity of LLM AI and Agentic AI. We limit the usage of AI in our work with clients, and we ask that our clients limit their usage to matters of grammar, spelling, and research, keeping in mind that research performed by AI is often flawed. We do not support the use of AI for brainstorming or editorial assessment/input of any kind. We do not consent to clients entering our deliverables into any AI platforms. Violation of this policy will result in cancellation without a refund.
Apart from the hugely damaging impact of AI on the environment and economy, AI usage, especially generative AI usage, leads to loss of authentic authorial voice (especially in terms of nuance, tone, and context), widespread errors, and ethical concerns. Many agents and publishers require disclosure of such use and the editorial uses of AI and prohibit it in creative work. AI usage is typically frowned upon by agents and editors, and any undisclosed usage is bound to jeopardize brand identity, market value, and hard-won relationships.
Finally, the use of AI introduces potential legal liabilities as well. Although copyright laws are still in flux, AI-generated material may not be deemed “original” to you and is not copyrightable. For more information, see the Authors’ Guild’s best practices.
