Meet the Enchantress

Ashleigh Heaton

Ashleigh Heaton, founder of Enchantress Marketing

Ashleigh Heaton is an accomplished book marketing expert based in New York City and the founder of Enchantress Marketing. With over a decade of experience in Big 5 publishing and 112+ career bestsellers (including 80 New York Times bestsellers), Ashleigh launched Enchantress in 2026 to bring her bespoke approach to clients in and beyond the traditional publishing landscape. 

Previously a director of marketing at Penguin Random House, Ashleigh’s expertise and passion range across all things genre: from fantasy, science fiction, romance, gothic, fantasy romance/romantasy, and speculative fiction, as well as graphic novels and licensed IP publications. Fluent in fandom, Ashleigh has developed book marketing strategy for dozens of consumer conventions, personally exhibiting at major events such as San Diego Comic Con, New York Comic Con, Star Wars Celebration, and Anime Expo.

She received her B.A. in Writing, Literature, and Publishing at Emerson College, with minors in Women’s, Gender, and Sexuality Studies and Marketing Communications. 

Photo by Bobby Feltault

Notable Campaigns

  • Alchemised by SenLinYu

    #1 New York Times bestseller

  • Lore Olympus: Volume One by Rachel Smythe

    #1 New York Times bestselling series, Hugo Award finalist

  • Mexican Gothic by Silvia Moreno-Garcia

    New York Times bestseller, Locus Award winner

  • A Fate Inked in Blood by Danielle L. Jensen

    New York Times bestseller

  • Sword Catcher by Cassandra Clare

    New York Times bestseller

  • A Deadly Education by Naomi Novik

    New York Times bestselling series, Hugo and Locus Award finalist

  • Light Bringer by Pierce Brown

    New York Times bestselling series

  • The Daughter of Doctor Moreau by Silvia Moreno-Garcia

    New York Times bestseller, Hugo Award finalist

  • Arcana Academy by Elise Kova

    New York Times bestseller

  • Blood Over Bright Haven by M.L. Wang

    New York Times bestseller

  • Devolution by Max Brooks

    New York Times bestseller, Locus Award finalist

  • Fire & Blood by George R. R. Martin

    #1 New York Times bestseller

  • Emily Wilde's Encyclopaedia of Faeries by Heather Fawcett

    New York Times bestselling series, Locus Award finalist

  • Spinning Silver by Naomi Novik

    New York Times bestseller, Nebula and Hugo Award finalist

  • Malice by Heather Walter

    Alex Award winner

  • The Space Between Worlds by Micaiah Johnson

    New York Times Book Review Editors' Choice, Compton Crook Award winner, Locus Award finalist

  • The Spear Cuts Through Water by Simon Jimenez

    IAFA Crawford Award and British Fantasy Award winner

  • The Vanished Birds by Simon Jimenez

    Locus Award finalist

Select Licensed Publishing Work

  • Critical Role: The World of Critical Role by Liz Marsham

    Critical Role, New York Times bestseller

  • The Princess and the Scoundrel by Beth Revis

    Star Wars (Disney/Lucasfilm), New York Times bestseller

  • The Official Stardew Valley Cookbook by ConcernedApe and Ryan Novak

    Stardew Valley, New York Times bestseller

  • Critical Role Tusk Love by Thea Guanzon

    Critical Role, New York Times bestseller

  • Under the Oak Tree by Suji Kim, Volume One novel

    MANTA, New York Times bestseller

  • Critical Role: Exquisite Exandria by Liz Marsham

    Critical Role, New York Times bestseller

  • Critical Role: Kith & Kin by Marieke Nijkamp

    Critical Role, national bestseller

  • Star Wars: Master & Apprentice by Claudia Gray

    Star Wars (Disney/Lucasfilm), New York Times bestseller

  • Star Wars: Thrawn: Alliances by Timothy Zahn

    Star Wars (Disney/Lucasfilm), #1 New York Times bestseller

  • Stranger Things: Suspicious Minds by Gwenda Bond

    Stranger Things (Netflix), New York Times bestseller

  • Stranger Things: Worlds Turned Upside Down

    Stranger Things (Netflix)

  • Minecraft The Village by Max Brooks

    Minecraft (Mojang/Microsoft), New York Times bestselling series

  • World of Warcraft Sylvanas by Christie Golden

    World of Warcraft (Blizzard Entertainment), national bestseller

  • Lore Olympus Coloring Book

    Lore Olympus (Rachel Smythe/WEBTOON)

  • Lore Olympus cookbook

    Lore Olympus (Rachel Smythe/WEBTOON)

  • Castlevania coloring book

    Castlevania (Netflix)

  • The Official Bridgerton Guide to Entertaining

    Bridgerton (Shondaland/Netflix)