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Influencer Guidelines
Posting Guidelines
You are under no obligation to post about this book. We hope you enjoy the read!
If you choose to do so, please remember to disclose that you received this complimentary copy from us here at Enchantress Marketing with one of the following (choose one):
1) #gifted
2) @enchantresslit #partner (must be next to each other in the caption)
3) "Thank you @enchantresslit for the free copy!"
Please also tag the following accounts: it helps us see, share, and amplify your post!
Instagram: @enchantresslit
FAQ
How does Enchantress work with influencers?
We work with influencers in two main capacities: buzz mailings, and sponsored content.
Enchantress does not offer monetary compensation for buzz mailings that have no posting requirement. For buzz mailings, we will provide you with books and give you the opportunity to read and review them, but you are under no obligation to do so.
Enchantress does offer monetary compensation for sponsored content where posting is required. These paid posts will be within specific parameters, including timing and content guidelines, and potentially content approval.
Can you provide a list of the influencers Enchantress currently works with?
Enchantress takes privacy very seriously and therefore we cannot provide the personal information of our partners.
How can I work with Penguin Random House?
If you’re interested in working with us, apply to be part of the Penguin Random House Creator Program.
By signing up, your reading and genre preferences and contact information will be available to any PRH marketer looking for social media influencers to work with on either paid or unpaid campaigns. Creating an account allows you to manage your preferences and contact information, and makes you visible to more marketers for more campaigns.
When you join our community, you are opting in to share your interests and information with internal marketing teams at Penguin Random House. If you are selected to work on a campaign, whether paid or unpaid, we ask that you legally disclose it with #PenguinRandomHousePartner in the copy. Your marketing contact will also share this with you in the brief.
If we reach out and you are selected to work with us on a campaign, you can add ‘Penguin Random House Influencer’ to your resume or portfolio.
Do you only work with influencers in the book space (bookstagrammers, BookTokers, BookTubers) or are you open to working with influencers in other interest areas?
While we most frequently work with book influencers, we are also keen to work with influencers whose primary focus is not on books. If you and your audience have a genuine interest in books and reading, we’d love to consider working with you—join the Penguin Random House Community to get started.
Can I work with Penguin Random House U.S. if I reside outside of the United States?
At this time, Penguin Random House U.S. is only able to work with influencers within the 50 United States. However, we are a global company with offices around the world and we recommend getting in touch with the Penguin Random House office in the country where you reside. You can also reach out to our International team at InternationalPublicity@penguinrandomhouse.com to check on the rights restrictions and availability of review copies on a title-by-title basis.